What makes us unique
Suerox is a line of ionic hydration drinks that hydrates and recovers by providing water and electrolytes lost during sweating.
Its formula contains 8 ions, including sodium, potassium, magnesium and calcium, key elements to maintain a good functioning of the body and provide a quick recovery after training, physical activity or hangover.
Our history
Suerox was born from the personal experience of Rodrigo Herrera Aspra, founder of Genomma Lab. When he was a teenager, he used to exercise a lot and ate healthy, but he was still overweight. Eventually, he realized that his mistake was drinking hydrating beverages that made him gain weight due to their high sugar content.
Years later, he met a chemist who specialized in creating flavors with natural ingredients and decided to develop a sugar-free hydration drink that still tasted delicious and contained ions and electrolytes: Suerox.
What are “Ions”?
An “Ion” is an atom or molecule that carries an electrical charge when dissolved in water. This charge is based on the balance of electrons and protons in the Ion. A “cation” is a positively charged ion (with fewer electrons than protons), and an “anion” is negatively charged (with more electrons than protons). These so-called “ionic states” are perfectly natural and healthy – especially in our cells, tissues, organs and bodily fluids such as blood.
Why are Ions important to the body?
The presence of Ions in the human body is natural & healthy. In fact, Ions are essential to life! New Suerox® has 8 Ions, all important for a healthy body.
To start, we will mention just one of these Ions: Zinc (Zn 2+ ). Zinc is often referred to as a “Essential Trace Element”. Our bodies do not need high quantities of this element, but it is still very important even at low levels of a few milligrams (mg). Here are some of the roles this important Ion plays in our bodies:
*Supports the immune system
*Supports cell division and cell growth
*Supports the synthesis of proteins and enzymes
Two of the other Ions in Suerox® are Lactate and Citrate.
What are Electrolytes?
Among the many types of Ions in the human body, there are a select few that are generally referred to as “Electrolytes”. Together, these Electrolytes have unique and vital roles to play in our bodies. New Suerox® has 5 Electrolytes: Calcium (also written as Ca 2+ ), Chloride (Cl 1- ), Potassium (K 1+ ), Magnesium (Mg 2+ ), and Sodium (Na 2+ ).
Why are Electrolytes important to the body?
Electrolytes support for the healthy growth and functioning of all of our organs and tissues. Among their many important roles, Electrolytes help to:
*Support healthy bodily fluid levels
*Support healthy osmotic pressure of cells and tissues
*Support function of nerve cells
*Support healthy bones and muscles
Your body can lose Electrolytes and Ions, not only by normal daily metabolism, but also by sweating during exercise and physical activity. New Suerox® with 8 Ions is a great tasting, zero calorie & zero sugar solution to help your body recover from lost fluids and minerals – for Everyday Sugarless Hydration.
Is Suerox® an “isotonic” beverage?
No, Suerox® cannot claim to be an “isotonic” beverage. In fact, no mass-marketed bottled drink can truthfully claim to be isotonic. According to established medical definitions, an isotonic solution has the same salt concentration as cells and blood. The US Food & Drug Administration has approved very precise compositions of isotonic solutions that are regulated as prescription drugs and administered intravenously to people with very serious and specific medical needs. Beverages sold in stores to consumer do not meet this strict definition of isotonic. So, when you see this term associated with a mass-marketed beverage, please realize it might just be used as an incorrect and misleading sales gimmick.
How is Suerox® different than other sports drink & enhanced waters in the market?
There are a wide variety of sports drinks and enhanced bottled waters in the US market. These drinks differ greatly in such properties as flavor, sugar level (full sugar, reduced sugar, low sugar), types of Ions & Electrolytes and the levels of Ions & Electrolytes. But New Suerox® is different from all of these. It is available in 7 delicious flavors with a satisfying smooth texture, zero sugar and a unique blend of 8 important Ions – for Everyday Sugarless Hydration!
On what occasions can you consume Suerox®?
New Suerox® is specially formulated for Everyday Sugarless Hydration. It is a great way to replenish the water and Ions your body needs whenever you are active – for example – exercising, playing sports, hiking, biking, walking the dogs, or gardening in the hot summer sun. And it’s great to have on hand for jobs that involve physical activity – like construction and landscaping. So whether you are sweating heavily or just lightly perspiring, have new Suerox® on hand to help keep your body working at its best.
Can diabetics drink Suerox®?
Yes, diabetics can drink new Suerox®. It is specially formulated for Everyday Sugarless Hydration for the general adult population. And importantly, it has zero sugar, so it is a great beverage to help diabetics in the daily effort to manage their blood sugar levels.
Can I drink Suerox® when I am sick?
Yes, you can drink new Suerox® when you are sick – especially because so many illnesses require that you stay hydrated to get back to health. Please note that Suerox® does not treat or cure any disease and of course you should always consult with your doctor or caregiver on what is best for your health condition. But if maintaining hydration and replenishing Ions is important – without added sugar – to help your body get back to health, then Suerox® is a great drink to choose.
Is Suerox® OK for all ages?
Suerox® is not formulated for children. Children 18 years and younger should consume it in moderation. Always consult with a doctor or dietician if you are not sure of the best hydration drinks for your child.