Genomma Lab Internacional S.A.B. de C.V is one of the leading pharmaceutical and personal care products companies in Mexico with an increasing international presence, that develops, sells and markets a broad range of Premium brand end products, many of which are leaders in their categories.
To improve and preserve the health and well-being of our customers through innovative, safe and effective products providing development opportunities to our collaborators, profitability to our shareholders and positively impacting our community and environment.
To be the leading company in the pharmaceutical and personal care products markets in which we are active; and to be recognized for our positive impact on the health and welfare of people, communities and the environment.
What makes us unique
Suerox is a line of ionic hydration drinks that hydrates and recovers by providing water and electrolytes lost during sweating.
Its formula contains 8 ions, including sodium, potassium, magnesium and calcium, key elements to maintain a good functioning of the body and provide a quick recovery after training, physical activity or hangover.
Suerox was born from the personal experience of Rodrigo Herrera Aspra, founder of Genomma Lab. When he was a teenager, he used to exercise a lot and ate healthy, but he was still overweight. Eventually, he realized that his mistake was drinking hydrating beverages that made him gain weight due to their high sugar content.
Years later, he met a chemist who specialized in creating flavors with natural ingredients and decided to develop a sugar-free hydration drink that still tasted delicious and contained ions and electrolytes: Suerox.
Suerox is created by Genomma Lab Internacional S.A.B. de C.V, one of the leading pharmaceutical and personal care products companies in Mexico with an increasing international presence, that develops, sells and markets a broad range of Premium brand end products, many of which are leaders in their categories.